International Marketing Conference (iMarC)-Book of Abstracts
International Marketing Conference (iMarC)-Book of Abstracts
International Marketing Conference (iMarC) is an annual International referred marketing conference of IIM Shillong started in 2021. The 3rd International Conference in Marketing will be held to provide a platform to all marketing researchers and professionals from academia and industry to come together to discuss and deliberate on the current marketing transformations.
The theme of the conference is “Marketing Transformations: Reimagine, Realign, and Rework”.
At present, the field of Marketing is undergoing major transformations. Based on the transformations, Marketing needs to reimagine, realign, and rework their activities. The theme will initiate thinking and engage in discussions to all researchers about current and latest advancements in the field of marketing transformations in marketing area globally. This will also initiate exchange of ideas across scholars and practitioners.
The main objective of the international marketing conference is to provide a platform to share knowledge and to enlighten about novel advancements and discuss on anticipated problems in the field of Marketing.
Students, Academicians, Corporate professionals, NGO professionals, and Government bodies.
Academic papers in line with the conference themes are invited form both academia and industry professionals. The papers will not be limited to the main theme. There are subthemes which the researcher may refer to while writing their papers. The sub-themes include but not limited to:
Submission of extended abstracts/full papers starts | 1st October 2023 |
Last date of submission of extended abstracts/full papers | 15th December 2023 |
Notification of acceptance of extended abstracts/full papers | 25th December 2023 |
Last date of registration | 15th Jan 2024 |
Late registration | 20th Jan 2024 |
Dates of Conference | 30th & 31st of January 2024 |
For detailed guidelines and submission of your extended abstracts/full papers, please visit http://conf.iimshillong.ac.in/imarc
CATEGORIES | INTERNATIONAL | INDIAN |
---|---|---|
Student (Undergraduate) | USD 50 + 18% GST | INR 1500 + 18% GST |
Student (Post Graduate) | USD 50 + 18% GST | INR 1500 + 18% GST |
Student (PhD) | USD 75 + 18% GST | INR 3000 + 18% GST |
Academician | USD 100 + 18% GST | INR 6000 + 18% GST |
Industry/Corporate Professional | USD 120 + 18% GST | INR 7000 + 18% GST |
CATEGORIES | INTERNATIONAL | INDIAN |
---|---|---|
Student (Undergraduate) | USD 20 + 18% GST | INR 500 + 18% GST |
Student (Post Graduate) | USD 20 + 18% GST | INR 500 + 18% GST |
Student (PhD) | USD 30 + 18% GST | INR 1500 + 18% GST |
Academician | USD 50 + 18% GST | INR 3000 + 18% GST |
Industry/Corporate Professional | USD 75 + 18% GST | INR 4000 + 18% GST |
If you have any queries, please contact imconf@iimshillong.ac.in
1st Prize | INR 15,000/- |
2nd Prize | INR 7000/- |
3rd Prize | INR 3000/- |
Prof. D.P. Goyal
Director, IIM Shillong
Prof. Lim Weng Marc
Professor in Marketing
Dean, Sunway Business School
Sunway University, Malaysia
Prof. Nripendra N Rana
Professor in Marketing
College of Business and Economics,
Qatar University, Doha, Qatar
Prof. Bipul Kumar
Professor in Marketing
Indian Institute of Management Indore
The payment link will be provided later.
Prof. Bidyut Jyoti Gogoi | Chairman |
Prof. Lim Weng Marc | Co-Chairman |
Prof. Prasanta Kumar Chopdar | Co-Chairman |
Prof. Pratap Chandra Mandal | Co-Chairman |
Prof. Vibhas Amawate | Member |
Prof. Biswajita Parida | Member |
Hybrid mode hosted from IIM Shillong, Meghalaya
Preconference workshops will be held on 28th and 29th of Jan 2024. A participant has to pay (INR 1000/- + 18% GST) separately for attending the pre-conference workshops.
1. PLS-SEM
Duration: half a day
Resource Person: Prof. Prasanta Kr Chopdar
Date: 28th of Jan 2024
2. Time Series Analysis
Duration: Half a day
Resource Person: Prof. Pradeep Kumar Dadabada
Date: 28th of Jan 2024
3. Paper development workshop for early stage researchers: Targeting high impact journals
Duration: Half a day
Resource Person: Professor Lim Weng Marc, Sunway Business School, facilitated by Prof. Parijat Upadhyay, IIM Shillong.
Date: 29th of Jan 2024
To Register, scan the QR Code given below:
Selected papers presented at the conference will have the opportunity to be fast-tracked for publication in the following journals;
• Global Business and Organizational Excellence (Scopus Q2)
• International Journal of Quality and Innovation (Inderscience)
• IIMS Journal of Management Science (SAGE)
The publication will depend on the required rounds of peer review process and adherence to the respective journal publication norms and guidelines.
Hybrid (Both Offline and Online)
Participants are requested to arrange their own accommodation.
Address: Indian Institute of Management Shillong Umsawli, East Khasi Hills, Meghalaya, India- 793018
Email: imconf@iimshillong.ac.in
PhD Office: (0364) 230-8052