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THE SEAT OF
KNOWLEDGE
THE HEART OF
TRANSFORMATION

4th International Marketing Conference

CONFERENCE OVERVIEW

International Marketing Conference (iMarC) is an annual International referred marketing conference of IIM Shillong started in 2021. The 4th International Conference in Marketing will be held to provide a platform to all marketing researchers and professionals from academia and industry to come together to discuss and deliberate on bridging the gap between Marketing Theory and Practice.

CONFERENCE THEME

The theme of the conference is “Bridging the gap between Marketing Theory and Practice: Infusion, Inclusion & Integration”. The gap between academia and industry can be bridged by infusion of concepts and ideas into practice, inclusion of marketing theories and models into solving problems and holistic integration of stakeholders to design effective models and strategies for meaningful outcomes.

CONFERENCE OBJECTIVE

The main objective of the 4th International Marketing Conference is to provide a platform to discuss, deliberate and share knowledge about the marketing concepts and theories which can help solve practical or real-time problems.

WHO SHOULD ATTEND THE CONFERENCE

Students, Academicians, Corporate professionals, NGO professionals, and Government bodies.

CALL FOR PAPERS

Academic papers in line with the conference themes are invited form both academia and industry professionals. The papers will not be limited to the main theme. There are subthemes which the researcher may refer to while writing their papers. The sub-themes include but not limited to:

Brochure

Subthemes

  • Digital Marketing
  • Omni Channel Marketing
  • Customer Engagement
  • Social Media Marketing
  • Sustainability Marketing
  • Social Marketing
  • B2B Marketing
  • Marketing Innovations
  • Marketing Analytics
  • Marketing Intelligence
  • Content Marketing
  • Ethical Marketing
  • Crisis Marketing Strategies
  • New trends in Direct Marketing
  • Mass customization to personalization
  • AI/ML in Marketing
  • Social Media Marketing
  • Consumer Behaviour
  • Marketing in the era of Metaverse
  • Mobile Marketing
  • Celebrity Endorsement
  • Tourism Marketing
  • Luxury Marketing

Important Dates

Submission of extended abstracts/full papers starts 25th July 2024
Notification of acceptance of extended abstracts/full papers 12th December 2024
Last date of registration 10th Jan 2025
Pre Conference Workshop 21st & 22nd of January 2025
Dates of Conference 23rd & 24th of January 2025

Guidelines to authors for paper submission

    • The conference accepts both extended abstracts and full papers.
    • The extended abstract must be a minimum of 700 words and should not exceed 2000 words.
    • The full paper should not exceed 6000 words.
    • Both the extended abstract and full paper must accompany an abstract (strictly between 100-200 words) and 4-5 keywords.
    • The full paper should have a title page containing the paper title, name(s) of the author(s), affiliation, and email address of the corresponding author.
    • The main document should be double-spaced, with one inch margins on all sides, and the pages should be numbered consecutively.

For detailed guidelines and submission of your extended abstracts/full papers, please visit http://conf.iimshillong.ac.in/imarc

Registration

  • At least one author of each accepted paper must be registered for the
    conference for that paper presentation and the paper abstract to appear in the conference proceedings.
  • All participants appearing physically have to pay the registration fee.
  • However, for individual certificates, all co-authors have to pay the registration fee.
  • Registered members should intimate about the registration immediately.
  • After completion of registration process, participants are required to send the screen shot of transaction or registration fees payment proof to us on or before the last date of registration.
  • Any modification in the paper will not be accepted after the final submission date.
  • Maximum up to five authors/coauthors per paper is allowed for participation.
  • No registration will be entertained after last date of registration.
Participating members may register as per the following charges:

Registration fee for Offline Participation

CATEGORIES INTERNATIONAL INDIAN
Student USD 75 + 18% GST INR 3000 + 18% GST
Academician USD 100 + 18% GST INR 6000 + 18% GST
Industry/Corporate Professional USD 120 + 18% GST INR 7000 + 18% GST

Registration fee for Online Participation

CATEGORIES INTERNATIONAL INDIAN
Student USD 30 + 18% GST INR 2000 + 18% GST
Academician USD 50 + 18% GST INR 5000 + 18% GST
Industry/Corporate Professional USD 75 + 18% GST INR 6000 + 18% GST

If you have any queries, please contact imconf@iimshillong.ac.in

A participant has to pay (INR 1000/- + 18% GST) separately for attending the pre-conference workshops.

BEST PAPER AWARD

1st Prize INR 15,000/-
2nd Prize INR 10000/-
3rd Prize INR 5000/-

DISTINGUISHED SPEAKERS

Prof. Nripendra P. Rana

Professor in Digital Marketing and Systems
Queen’s Business School,
Queen’s University Belfast, United Kingdom

Prof. Bipul Kumar

Professor in Marketing
Indian Institute of Management Indore

Prof. Dipayan Biswas

Frank Harvey Endowed Professor of Marketing
University of South Florida

ORGANIZERS

Chief Patron

Prof. D.P. Goyal
Director, IIM Shillong

Advisory Committee

Prof. Lim Weng Marc
Professor in Marketing
Dean, Sunway Business School
Sunway University, Malaysia

Prof. Nripendra N Rana
Professor in Digital Marketing and Systems
Queen’s Business School,
Queen’s University Belfast, United Kingdom

Prof. Bipul Kumar
Professor in Marketing
Indian Institute of Management Indore

Payments

The payment link will be provided later. 

  • Any transfer done must be intimated through the conference id: imconf@iimshillong.ac.in. 
  • The e-mail should contain details, such as Name of the Participant, Amount paid, Paper id and purpose.  

Organizing & Scientific Committee

Prof. Bidyut Jyoti Gogoi Chairman
Prof. Lim Weng Marc Co-Chairman
Prof. Sanjita Jaipuria Member
Prof. Pratap Chandra Mandal Member
Prof. Sheetal Member
Sudhanshu Shekhar PhD Scholar
Nikeeta Jain PhD Scholar

CONFERENCE VENUE

Hybrid mode hosted from IIM Shillong, Meghalaya

PRE-CONFERENCE WORKSHOPS: ONLINE MODE

Preconference workshops will be held on 21st and 22nd of Jan 2025.

1. Prof. Murugan Pattuswamy
Assistant Professor, Hyderabad University
Date: 21st of Jan 2025
Topic: Advanced Mediation-Moderation Analysis using R
 2. To be Notified
Date: 21st of Jan 2025
Topic: Fuzzy-set qualitative comparative analysis (fsQCA)
3. Prof. Lim Weng Marc 
Sunway Business School.
Date: 22nd of Jan 2025
Topic: Systematic Literature Review,
Bibliometric Analysis.
4. Prof. Jaspreet Kaur
Professor Delhi School of Business
Date: 22nd of Jan 2025
Topic: Qualitative Analysis using NVIVO

PUBLICATION

All the accepted abstracts, extended abstracts will appear in the proceedings with an ISBN number.

Selected papers presented at the conference will have the opportunity to be fast-tracked for publication in the following journals:

  • Global Business and Organizational Excellence
  • International Journal of Quality and Innovation
  • IIMS Journal of Management Science

The publication will depend on the required rounds of the peer review process and adherence to the respective journal publication norms and guidelines.

Mode of Operation

Hybrid (Both Offline and Online)

Accommodation

Participants are requested to arrange their own accommodation.

Contact Us

Address: Indian Institute of Management Shillong Umsawli, East Khasi Hills, Meghalaya, India- 793018

Email: imconf@iimshillong.ac.in

PhD Office: (0364) 230-8052