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THE SEAT OF
KNOWLEDGE
THE HEART OF
TRANSFORMATION

Marketing

Prasanta Kr Chopdar

Assistant Professor & Chairperson- Research, PhD. NIT Trichy

Scopus Profile

Orcid Profile

LinkedIn Profile

Contact:

Email : prasanta@iimshillong.ac.in

Contact No.: +91 364 2308046

Research Interests/ Areas
  • Consumer psychology with new technology adoption and use
  • M-commerce/M-shopping
  • Sustainable consumption and branding
  • Consumer culture and marketing
Teaching Interest / Areas

Sustainability Marketing, Marketing Research, Brand Management, Marketing Management and Marketing Strategy

Consultancy Interest / Areas

Sustainability marketing strategies, Mobile commerce, Branding strategies

Prasanta Kr.Chopdar is an Assistant Professor in Marketing at Indian Institute of Management Shillong. His teaching interests are in the subject areas of Marketing Management, Marketing Strategy, Business Research Methods, Sustainability Marketing, and Brand Management. He received his PhD from the Department of Management Studies, National Institute of Technology Tiruchirappalli, for his thesis on Mobile Shopping Apps Adoption. His research interests include, but are not limited to, New Technology Adoption, Sustainable Marketing, and Consumption, and Consumer Culture.

  • Academic and research experience: 17 years
  • Industry experience: 4 years

Journal publications

  • Vasil M, M., Chopdar, P. K., Buhalis, D., & Das, S. S. (2024). Value co‐creation in the sharing economy: Revisiting the past to inform future. Psychology & Marketing41(7), 1443-1468.
  • Pattusamy, M., & Chopdar, P. K. (2024). What motivates users to keep WhatsApp statuses: a scale development study. Asia Pacific Journal of Marketing and Logistics36(6), 1409-1428.
  • Prodanova, J., & Chopdar, P. K. (2024). The interplay of app characteristics and smartphone addiction in mobile shopping behaviour. International Journal of Consumer Studies48(1), e12992.
  • Chopdar, P. K., & Paul, J. (2024). The impact of brand transparency of food delivery apps in interactive brand communication. Journal of Research in Interactive Marketing18(2), 238-256.
  • Chopdar, P. K. (2022). Adoption of Covid-19 contact tracing app by extending UTAUT theory: Perceived disease threat as moderator. Health Policy and Technology, 100651.
  • Chopdar, P.K., Lytras, M.D. and Visvizi, A. (2022), “Exploring factors influencing bicycle-sharing adoption in India: a UTAUT 2 based mixed-method approach”, International Journal of Emerging Markets, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJOEM-06-2021-0862.
  • Chopdar, P. K., Paul, J., Korfiatis, N., and Lytras, M. (2022). Examining the role of consumer impulsiveness in multiple app usage behaviour among mobile shoppers. Journal of Business Research; Vol. 140, pp. 657-669.
  • Chopdar, P. K., Paul, J., & Prodanova, J. (2022). Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter? Technological Forecasting and Social Change; Vol. 174,121249, pp.1-13.
  • Chopdar, P. K., Lytras, M. D., Visvizi, A. (2022). Exploring factors influencing bicycle-sharing adoption in India: A UTAUT 2 based mixed-method approach. International Journal of Emerging Markets. ABDC-B
  • Lytras, M. D., Visvizi, A., Chopdar, P. K., Sarirete, A., & Alhalabi, W. (2021). Information Management in Smart Cities: Turning end users’ views into multi-item scale development, validation, and policy-making recommendations. International Journal of Information Management, 56, 102146. ABDC- A*
  • Chopdar, P. K., & Balakrishnan, J. (2020). Consumers response towards mobile commerce applications: SOR approach. International Journal of Information Management, 53, 102106. ABDC- A*
  • Chopdar, P. K., & Sivakumar, V. J. (2019). Impulsiveness and its impact on behavioural intention and use of mobile shopping apps: a mediation model. International Journal of Business Innovation and Research, 19(1), 29-56. Scopus
  • Chopdar, P. K., & Sivakumar, V. J. (2019). Understanding continuance usage of mobile shopping applications in India: the role of espoused cultural values and perceived risk. Behaviour & Information Technology, 38(1), 42-64. ABDC- A
  • Chopdar, P. K., Korfiatis, N., Sivakumar, V. J., & Lytras, M. D. (2018). Mobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology. Computers in Human Behavior, 86, 109-128. ABDC- A
  • Chopdar, P. K., & Sivakumar, V. J. (2018). Understanding psychological contract violation and its consequences on mobile shopping applications use in a developing country context. Journal of Indian Business Research. ABDC- C
  • Delivered hands on sessions on workshop on PLS-SEM with SmartPLS in TSM Madurai, 31st July and 1st Aug 2020.
  • Conducted a two-day workshop on Partial least square- Structural equation modelling (PLS-SEM) and SmartPLS in DoMs, NIT Trichy, 7th and 8th September 2019.
  • Team Member, Developing Micro enterprises and Capacity Building of Slum Dwellers in Bhubaneswar in association with Centurion University and Dept of Housing and Urban Development, Govt of Odisha, 2014-2015.