Email : prasanta@iimshillong.ac.in
Contact No.: +91 364 2308046
Assistant Professor & Chairperson- Research, PhD. NIT Trichy
Email : prasanta@iimshillong.ac.in
Contact No.: +91 364 2308046
Sustainability Marketing, Marketing Research, Brand Management, Marketing Management and Marketing Strategy
Sustainability marketing strategies, Mobile commerce, Branding strategies
Prasanta Kr.Chopdar is an Assistant Professor in Marketing at Indian Institute of Management Shillong. His teaching interests are in the subject areas of Marketing Management, Marketing Strategy, Business Research Methods, Sustainability Marketing, and Brand Management. He received his PhD from the Department of Management Studies, National Institute of Technology Tiruchirappalli, for his thesis on Mobile Shopping Apps Adoption. His research interests include, but are not limited to, New Technology Adoption, Sustainable Marketing, and Consumption, and Consumer Culture.