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THE SEAT OF
KNOWLEDGE
THE HEART OF
TRANSFORMATION

Marketing

Prasanta Kr Chopdar

Assistant Professor PhD. NIT Trichy

Scopus Profile

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Research Interests/ Areas

Technology Adoption, M-Shopping, Sustainable Consumption Behavior, Sharing Economy

Teaching Interest / Areas

Sustainability Marketing, Marketing Research, Rural Marketing, Retail Management

Consultancy Interest / Areas

Online Retail, Mobile Commerce, Sustainable Marketing Strategies

Prasanta Kr.Chopdar is an Assistant Professor in Marketing at Indian Institute of Management Shillong. His teaching interests are in the subject area of Marketing Management, Business Research Methods, Sustainable Marketing and Retail Marketing. He has received his PhD from the Department of Management Studies, National Institute of Technology Tiruchirappalli for his thesis on Mobile Shopping Apps Adoption. His research interests include, but are not limited to New Technology Adoption, M-commerce/M-shopping, Smart City Services, Sustainable Marketing and Consumption. Priorly, he was working in Thiagarajar School of Management Madurai.

  • Academic and research experience: 15 years
  • Industry experience: 4 years

Journal publications

1. Lytras, M. D., Visvizi, A., Chopdar, P. K., Sarirete, A., & Alhalabi, W. (2021). Information Management in Smart Cities: Turning end users’ views into multi-item scale development, validation, and policy-making recommendations. International Journal of Information Management, 56, 102146. ABDC- A*

2. Chopdar, P. K., & Balakrishnan, J. (2020). Consumers response towards mobile commerce applications: SOR approach. International Journal of Information Management, 53, 102106. ABDC- A*

3. Chopdar, P. K., & Sivakumar, V. J. (2019). Impulsiveness and its impact on behavioural intention and use of mobile shopping apps: a mediation model. International Journal of Business Innovation and Research, 19(1), 29-56. Scopus

4. Chopdar, P. K., & Sivakumar, V. J. (2019). Understanding continuance usage of mobile shopping applications in India: the role of espoused cultural values and perceived risk. Behaviour & Information Technology, 38(1), 42-64. ABDC- A

5. Chopdar, P. K., Korfiatis, N., Sivakumar, V. J., & Lytras, M. D. (2018). Mobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology. Computers in Human Behavior, 86, 109-128. ABDC- A

6. Chopdar, P. K., & Sivakumar, V. J. (2018). Understanding psychological contract violation and its consequences on mobile shopping applications use in a developing country context. Journal of Indian Business Research. ABDC- C

  • Delivered hands on sessions on workshop on PLS-SEM with SmartPLS in TSM Madurai, 31st July and 1st Aug 2020.
  • Conducted a two-day workshop on Partial least square- Structural equation modelling (PLS-SEM) and SmartPLS in DoMs, NIT Trichy, 7th and 8th September 2019.
  • Team Member, Developing Micro enterprises and Capacity Building of Slum Dwellers in Bhubaneswar in association with Centurion University and Dept of Housing and Urban Development, Govt of Odisha, 2014-2015.