vibhas@iimshillong.ac.in
+91 364 2308071
Associate Professor, Ph.D, IIM Kashipur
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vibhas@iimshillong.ac.in
+91 364 2308071
Relational Management, Online Brand Communities,, Design Thinking, Entrepreneurship
Business to Business Marketing, Sales Management, Services Marketing, Product Management, Market & Business Research, Social Marketing
CSR Audit, Evaluation Studies, Entry Market Strategy Development
Dr. Vibhas Amawate has around two decades of academic and corporate experience. He has taught on a range of areas of marketing, with specialization in societal marketing and consumer insights. He has published in top ranked international academic journals in the area of societal marketing. At present he is an Associate Professor of Marketing at IIM Shillong.
Dr Vibhas Amawate is a Doctorate from IIM Kashipur, Associate Professor in Marketing, IIM Shillong. He has held academic and corporate roles in a career spanning around three decades at LG Electronics and Kantar Group (WPP). He has been a visiting faculty at leading Indian Business Schools – IMT Ghaziabad (2003-2009), FMS Delhi, MDI, IIM Calcutta (2022,2023).
He is a reviewer for several international journals and case study publications. His research interests include societal marketing, product innovation, B2B relationship management, management sciences and social network analysis.
A market entry strategy consultant to clients in the domains-IT, telecom, consumer durables, FMCG, auto-components, consumer services, business services and agri-business. Also has extensive experience of working with governmental bodies in policy formulation in E- Governance and Telecom.