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Relational Management, Online Brand Communities,, Design Thinking, Entrepreneurship
Business to Business Marketing, Sales Management, Services Marketing, Product Management, Market & Business Research, Social Marketing
CSR Audit, Evaluation Studies, Entry Market Strategy Development
Dr. Vibhas Amawate has around two decades of academic and corporate experience. He has taught on a range of areas of marketing, with specialization in societal marketing and consumer insights. He has published in top ranked international academic journals in the area of societal marketing. At present he is an Associate Professor of Marketing at IIM Shillong.
Extensive experience of more than two decades as a marketing professional in the corporate world. He has been a visiting faculty at leading Indian Business Schools-IMT Ghaziabad (2003-2009), FMS Delhi, MDI.
Business Research Methods, Advanced Market Research, Business to Business Marketing, International Marketing, Product Management
He is a reviewer for several international journals and case study publications. His research interests include societal marketing, product innovation, B2B relationship management, management sciences and social network analysis.
A market entry strategy consultant to clients in the domains-IT, telecom, consumer durables, FMCG, auto-components, consumer services, business services and agri-business. Also has extensive experience of working with governmental bodies in policy formulation in E- Governance and Telecom.