Contents of the Program

The three week program is planned out as 2 phase program:

Phase 1: The first two weeks will focus on learning styles, teaching pedagogy including case based teaching, Web tools for Teaching, Philosophy & Principles of Management, Introductory Statistics, Qualitative and Quantitative techniques for management research, Research paper writing skills Communication for management teachers and Macroeconomics for Business.

Phase 2: The last one week program will follow the two week program and applicants need to choose one specialisation from the basket of choices : Human Resources, Business Analytics, Finance, Marketing, Operations Management.

The applicants will have the option for participating in Phase 1, Phase 2, or both.

Phase 2 Specialization Options:

Finance and Control: Finance has become a Sine qua non-element in all domain of management functions. The finance module intents to generate new ideas and perceptions for curriculum development, course design and research. The module attempts to share industry insights and research inputs to stay abreast of the changing industry practices, provides an understanding of financial statements for business analysis and valuation, an insight into strategic investment decisions and delve into capital markets and its impact on investments.

Human Resources: The sessions would aim to cover recent trends in the field of Human Resources mainly focusing on Human Resource Analytics (HRA) and Measurement of the HR Asset. The presentation is based on a critical review of the present efforts at generating GIGO while using Analytics for HR. Existing models of HRA remain only at the surface level and are neither able to predict nor estimate any measure which can be a tool to enhance the effectiveness of the system. That a purpose to generate the correct variables is necessary, specific to the domain, to be able to infer relevant information from large dataset and analytic capabilities.

Marketing Management: The module will provide insights on some advanced marketing topics like Marketing Analytics, Consumer Behaviour, Branding, and Retailing. The module will give insights on research, sales, understanding the consumer decision making, the value of branding and managing retail stores. The module will help participants sharpen their understanding on the wider context of marketing and on understanding to develop appropriate marketing strategies.

Operations and Supply Chain Management: The module will be a skill building module, where the participants are expected to develop their skills in describing and understanding operating process, measuring and analysing the process, and developing plans for changing operating processes within the context of entire supply chain of a product/services. The emphasis of the course would be on the broader view of operations within organizations as well as in entire value chain.

Business Analytics: The topic on Business Analytics will delve into the methods followed in making sense out of the madness in historical data, which can then be usefully utilized in different scenarios – business or otherwise. In its endeavour to demystify the area of data analytics, it will cover the concepts of estimation, classification, association and clustering, including the use of machine learning techniques. The sessions will be conducted in workshop mode, where the participants will be able to use the aforesaid methods hands-on using the very popular open source package – R.